Social Media Management for Small Businesses

Almost every small business social account follows the same pattern. Two good weeks after setting it up, then a busy month, then a three-week silence, then a slightly apologetic post about how "we've been busy!" — which is the one post nobody wants to read.

The problem isn't willpower. Posting consistently is a scheduling job, and scheduling jobs lose to actual customers every single time. Handing it off is usually the only thing that fixes it.

What's Included Per Platform

• Content creation — posts written and laid out for the platform, not copy-pasted across all of them.
• Scheduling so the feed keeps moving through your busiest weeks.
• Community management — replying to comments and messages so people aren't left on read.
• Platform-specific strategy, because what works on Instagram is not what works on LinkedIn.
• Hashtag research targeted at your area and industry rather than generic high-volume tags.
• Monthly analytics in plain language: what got traction, what didn't, what changes next month.
• Ad copy support when you're putting money behind a post.

Priced Per Platform on Purpose

Most providers bundle "social media" as one number and then quietly post the same thing everywhere. Pricing per platform keeps it honest: you pay for the ones that actually matter to your customers, and each one gets content shaped for it. For a lot of local businesses that means one platform done properly rather than four done thinly.

It Still Sounds Like You

We ask for the details that make posts specific — the seasonal rush, the regulars, the thing you're known for locally. Generic posts are the reason most managed accounts feel hollow. Anything that reads like it could belong to any business in your industry isn't worth publishing.

What It Costs

$250 per platform, per month. Social media is also bundled into the Starter, Professional and Enterprise plans alongside content writing, which usually works out cheaper if you want both — see the pricing page for the comparison.

Who This Is For

Restaurants, shops, trades and service businesses around Trent Hills, Campbellford and Northumberland County whose customers genuinely do check Facebook or Instagram before deciding — and who know the account has been sitting idle since spring. If you also want the website working for you, pair it with content writing.