Market Research & Competitor Analysis

Most decisions in a small business get made on instinct plus whatever three competitors' websites you happened to look at on a Sunday night. That's not a criticism — it's a time problem. Proper research means hours of collecting and sorting things that are individually boring and collectively decisive.

This service is that afternoon, done properly, handed back as something you can read in twenty minutes.

What a Report Includes

• 200+ data points gathered on your market, pricing, and positioning.
• 10+ competitors analyzed — what they offer, what they charge, how they present it, and where the gaps are.
• Industry trends relevant to your segment rather than generic sector commentary.
• Customer personas built from how people in your market search and buy.
• Market sizing and SWOT analysis to frame where you realistically fit.
• A PDF report plus an executive summary — the full detail, and the one page you'd hand to someone else.

Scoped to the Question You're Asking

A report is only useful if it answers something specific. "Should I raise my prices?" produces a very different document than "is it worth opening in Peterborough?" or "who else is bidding on these contracts and what do they charge?" We agree the question first and shape the research around it, so what comes back is a decision aid rather than a pile of facts.

Data Extraction and One-Off Digs

Not every research job needs a full report. Sometimes it's a list that has to be compiled, a set of public filings that need to be read, or pricing across forty suppliers that has to be pulled into one spreadsheet. Those get quoted individually — usually well below the full report price.

What a Report Costs

A premium research report is $400, including two rounds of revisions. Smaller data extraction work is quoted per project. The Professional and Enterprise monthly plans include research alongside content if you need it recurring rather than one-off — see the pricing page.

When Owners Order One

Owners weighing a new location, a price change, a new service line, or a pitch they need to be able to defend with numbers. Also useful before a rebrand or a website rewrite, where knowing how competitors position themselves changes what you should say. If the research feeds directly into content afterwards, we can carry it straight into content writing.