Logo Design & Brand Identity

Plenty of good businesses are running on a logo someone's nephew made in 2016, stretched to fit whatever it's been pasted into since. It works, in the sense that nothing is actively on fire. It also quietly signals "small and improvising" to every customer who sees it before they see anything else.

Fixing that isn't a rebrand-agency-sized project. For most businesses it's one focused piece of work, done once, that then holds up for years.

What the Package Includes

• 5+ logo concepts — genuinely different directions, not one idea in five colours.
• PNG, SVG, AI and EPS files — so it works on a website, a sign, a truck door, and an embroidered shirt without being re-drawn each time.
• Brand guidelines covering colour values, fonts, spacing and usage rules.
• Two rounds of revisions, included.
• Business card layout on request, set up ready for a printer.

Why the File Formats Matter More Than People Expect

The single most common problem we're handed is a logo that only exists as a small JPEG. It can't be printed large, it can't go on a vehicle, and it has a white box around it on anything that isn't a white background. Delivering vector files (SVG, AI, EPS) means the logo scales to any size cleanly — which is the difference between owning your brand assets and having to pay someone to rebuild them every time you need something new.

Guidelines So It Stays Consistent

A logo is only half of an identity. The guidelines document sets the exact colours, the typefaces, and the rules for how the mark is used, so that six months later your sign maker, your printer, and whoever posts to Instagram are all working from the same source. That consistency is what makes a small business look established.

The Price

The brand identity package is $300, including all concepts, file formats, guidelines, and two revision rounds. If a website is part of the same project, website design starts at $1,250 for a standard site and $2,400 for premium — details on the pricing page.

Who It Suits

New businesses that need to look credible from day one, and established ones whose branding has drifted into a folder of mismatched files. If you're refreshing the brand and the website copy at the same time, it usually makes sense to run this alongside content writing so the voice and the visuals land together.