Content, research and technical writing for Ontario small businesses
Tell us what you need. You'll get a fixed price and a date it'll be done by.
Blog posts, SEO copy, user guides, market research. Priced per project, with no retainer and no agency overhead in the bill.
Our Services
Six ways to get words, research, and documentation off your plate
Content Writing
Blog posts, social media calendars, email newsletters, and product descriptions — written to answer the questions your customers are actually typing into Google.
About content writing →Research & Analysis
Market research reports, competitor analysis, and data extraction — the kind of digging most small business owners don't have a spare afternoon for.
About research & analysis →Technical Documentation
API documentation, user guides, and technical writing that a customer can actually follow without emailing you back confused.
About technical documentation →Design & Branding
Logo design, business cards, and brand identity — the basics most businesses put off because a designer's retainer doesn't make sense yet.
About design & branding →Custom Projects
Website content strategy, content audits, and white papers — if it doesn't fit neatly into a category above, ask anyway.
About content strategy →Social Media Management
Content creation, scheduling, and replying to comments — so your feed doesn't go quiet for three weeks every time business gets busy.
About social media management →Portfolio Samples
Writing samples created to demonstrate range and quality across industries
These are speculative samples written to showcase style and capability — they are not actual client engagements. Business names shown are for illustration only, except where a piece is based on genuinely public information.
Restaurant
Menu descriptions, a social media calendar, an SEO blog post, and an email newsletter for a fictional restaurant client.
"Our wood-fired flatbread is finished with rosemary oil and shaved parmesan — simple ingredients, done right."
Real Estate
Property listing descriptions, a neighborhood guide, social content, and an email newsletter for a fictional real estate agency.
"A sun-filled 3-bedroom bungalow with a renovated kitchen and a backyard built for summer evenings."
Healthcare
Patient education content, service descriptions, social posts, and a newsletter for a fictional healthcare clinic.
"Small steps — a daily walk, a balanced plate — add up to real protection for your heart."
Dental
Patient education blog, an insurance FAQ guide, a social campaign, and a welcome email series for a dental practice.
"Preventive dental care is about building habits that protect your smile every single day."
E-Commerce
Product descriptions, a styling blog post, and an email campaign for an apparel brand.
"Meet the crewneck that lives in your wardrobe."
Education
A course landing page, student testimonial, and lead-generation blog post for an online learning academy.
"From zero to data analyst: your complete Python bootcamp."
Finance
Retirement planning guides, a tax-advantaged accounts explainer, and social content for a financial planning firm.
"The most powerful force in finance isn't interest rates. It's time."
Fitness
A blog post, Instagram content, and weekly recap newsletter for a gym and fitness studio.
"The 5 AM club isn't just for people who love the cold."
Nonprofit
A grant proposal, donor newsletter, and impact report for an environmental conservation foundation.
"Every tree we plant is an investment in our community's future."
Professional Services
Website copy, a client education guide, and a lead-generation blog post for a law firm.
"Great legal representation shouldn't feel intimidating."
Technology
A technical blog post, product launch copy, and developer documentation for a SaaS company.
"Connect your stack in minutes, not months — no code required."
We Also Build Software
A desktop tool born from the same small-business-first approach as everything else we do
QuoteForge Lite
A desktop app for contractors and small businesses who are done writing quotes by hand. Fill in a form, click a button, hand your client a polished branded PDF — in minutes, not an evening.
- Professional, branded PDF quotes in a couple of clicks
- Built-in Canadian HST support, configurable to your rate
- Import a materials price list straight from Excel or CSV
- Pull client details in from a PDF or Word document
- Offline-first — works with no internet connection
- Runs on Windows and macOS
Transparent Pricing
No hidden fees. No surprises. Packages start at $225/mo.
Starter Package
Blog posts + product descriptions
Growth Package
Adds market research + competitor analysis
Enterprise Package
Full-scope content + a complete content audit — opening once we've scaled up capacity
Frequently Asked Questions
Everything you need to know about our pricing
There's room to move, especially if it's an ongoing arrangement rather than a single project. If a package almost fits but not quite, say so — we'll usually find a version that does.
No long-term contract. These are monthly subscriptions — switch packages, downgrade, or cancel anytime. Prefer a single project instead of an ongoing arrangement? Pay per service is also available.
Blog posts: 3-5 business days. Social content: 2-3 days. Market research: 1-2 weeks. Technical documentation: about 2-3 days per page. If your project is time-sensitive, mention it up front and we'll tell you honestly whether the deadline is realistic.
The packages already undercut booking each service one-off, and pricing tends to get more favourable for clients who come back regularly — we'd rather earn the repeat business than nickel-and-dime it.
Most projects don't fit a template perfectly. Describe what you need and we'll price that, rather than trying to force it into Starter, Growth, or Enterprise.
Content Without the Agency Price Tag
Exall Digital is a one-person shop in Trent Hills, Ontario, run by Malcolm. You deal with the same person from the first email to the final draft — there's nobody to hand you off to.
We use AI where it saves time on research and first drafts, and we don't send raw output to anyone. Every project gets read start to finish and edited before it goes out. That's what keeps the price where it is: you're paying for the writing and the judgement, not for an office and a layer of account managers.
Plenty of small businesses skip content altogether because agency rates don't work at their size. That's who this is built for.
- Two rounds of revisions included on every project, no extra invoice
- Book a package, or pay per service if you only need one thing done
- Fixed quotes — you know the number before any work starts
Our Process
No account managers, no hand-offs — you're talking to the person writing your content, the whole way through
You tell us what you need
A quick message with what you're looking for and roughly what you'd like to spend. We'll follow up with questions before quoting anything.
We send a real quote
A fixed price and timeline based on your actual project — not a package you have to make fit.
First draft lands
A blog post takes a few days; a research report takes a couple of weeks. If something's going to run late, you'll hear it before the deadline, not after.
You get two shots at revisions
Tell us what's off, we'll fix it. Once you're happy, it's yours — no strings, no subscription.
Let's Talk
Share a few details about your project and expect a reply within one business day — with next steps and a custom quote, not a sales pitch.
Contact Us